Friday, March 6, 2009

Advice for Tshirt Businesses

Promote your business with buttons and stickers, and in each order add your business card and a coupon for further shopping discounts. Remind people to tell their friends about you.
Personalize your designs.
The more colors used, the more expensive the tshirts. Most screen printers charge in the $10-$40 range for every different color used.
The most popular tshirt materials are American Apparel, Fruit Of the Loom and Hanes. Be careful when printing on colored TShirts as colors may not always work the same on different brands.
Use the web and the phone to streamline your business. Order your blank shirts, wait a few days until they ship, and pay for them a month later online.
Shamelessly promote yourself and give out free products.
Use an accounting program like PeachTree or Quickbooks to keep accounts sorted out. Make sure every transaction (sales, purchasing, spending, etc.) goes through your account, so you can see how well you're doing by looking at your bank statement.
Remember that Tshirts are used by companies, politicians, organizations, schools, and individuals. Think of good ways to put your business name in front of them.
Put your website URL in your email signature that is attached to every email you send out. Also put it on your business cards (check freebusinesscards.com), stationary, and all other company promotions.
Use targeted online advertising like Google adwords to reach potential buyers in your target market.
Write a press release about your new business and promote it online in free press release directories, local papers, and anywhere else you think it might be published.
The software you will need at the most basic includes Corel, Photoshop, clip-art subscriptions, and a laser printer. In addition, you will want to invest in digital printers, silk screen printers, dryers, and burning units. They require a lot of practice to get a quality product.
Purchase a few books on printing, order a few product catalogues, before making an initial investment.

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